Industrial Design . Brand Strategy
I interned at SC Johnson as a Design Intern and worked on two projects during my time there. I worked with a marketing counterpart on each project while consulting various engineers, scientists, designers, etc. throughout the company. As a designer I was given the freedom to approach the projects in whatever way I saw fit and use my diverse experience in different areas of design to bring our ideas to life.
For this project we explored new distribution concepts for OFF! products. Through our market research we targeted an area we felt was underserved. I created prototypes, conducted interviews, and refined our designs and business model.
We were tasked with rethinking the Raid product line while focusing on redesigning a single product that had been underselling despite its superior technical capabilities. We ended up proposing a roadmap which included rebranding existing products and updating an old product to meet user needs.
Due to the nature of the projects I cannot share any more specific information.